Lukas Bentel works with familiarity as both entry point and device. His ideas are designed to register instantly, using recognisable forms and cultural references to create immediate access, before revealing deeper layers of meaning through reflection. Familiarity, in Bentel’s hands, is not comfort - it is a mechanism for engagement.

As Creative Director of MSCHF, Bentel treats products as underutilised vessels for ideas - objects people already know how to use, wear, and interact with. By reworking iconic references and everyday forms, MSCHF projects invite participation, turning audiences into co-authors of the narrative. Within Job’s Not Finished, Bentel represents how storytelling can move fastest when it begins with what is already known, then quietly destabilises it.